
VANCOUVER – The Motion Picture Association (MPA) – Canada announced yesterday new data shows Warner Bros. Television’s Superman & Lois has impacted the province’s economy, “with over $95 million spent on the first season alone,” according to an MPA-Canada press release.
Superman & Lois is a television series based on the DC characters Superman and Lois Lane. It is filmed in Surrey, Richmond, and Delta, B.C.
Analysis by Oxford Economics found 58% of the $95 million total spent in the province for season one supported wages and salaries for labour including local production crew, while the other 42% went to local goods and services from over 1,280 businesses in B.C. (The full report is available here.)
“Oxford Economics estimates just one season of production stimulated a total of 1,220 jobs in B.C., including 630 direct jobs created on the show,” the press release says. “The series is estimated to have contributed approximately $137 million to the provincial GDP in 2020-21.”
“Season over season, television and streaming productions stimulate jobs and growth across the economy,” said Wendy Noss, president of MPA-Canada. “The data released today demonstrates the considerable impact just one production can have in B.C. communities where filming takes place, and right across the province,” she said.
MPA-Canada also highlighted the work the cast and crew of Superman & Lois are doing in B.C. communities. “The production has contributed almost $50 thousand in support of local community initiatives to date, through fundraising and sponsorship efforts across the Lower Mainland and surrounding area,” the press release says.
WarnerMedia productions including Superman & Lois also “employ best practices in green production such as cleantech (e.g. trailer battery power, LED set lighting, digital documents etc.), sustainable sourcing (e.g. FSC certified wood, compostable products, Ocean Wise seafood etc.) and waste reduction (e.g. material reuse, recycling, composting, food donations etc),” according to the release.
“Warner Bros. TV crews in B.C. manage their green production process by nominating a ‘Green Lead’ to spearhead efforts for their show, setting goals with department heads and partnering with local vendors to integrate more sustainable products and services,” the release says.
“Like so many of our B.C. productions, Superman & Lois is fortunate to work with some of the world’s most talented cast and crew,” said Sue Palladino, executive vice-president of production at Warner Bros. Television.
“Across every department, British Columbians are working at the top of their craft. From costume to set design and special effects, our crews are also employing green production practices that saw Superman & Lois internationally recognized with an EMA Green Seal. We’re really proud of this production and the local team that has contributed to its success.”
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Image supplied by MPA-Canada.