Newest Fizz ad campaign uses green-screen tech in bus shelter

MONTREAL — The latest ad campaign for Videotron’s discount wireless brand Fizz used green-screen technology in a transit shelter to let Montreal commuters star in their own Fizz ads, Quebecor’s collaborative marketing agency Qolab announced today. The campaign ran from Sept. 28 to Nov. 8 using one of Quebecor Expertise Media’s downtown Montreal bus shelters that was decked out in the Fizz brand’s distinctive shade of green. “Green screens are often used to create special effects or various backdrops in movie or TV productions — and the possibilities are endless! Because flexibility is a core value for Fizz, passers-by could...