Broadcaster has also taken equity position in cannabis company
TORONTO – ZoomerMedia affiliate CARP, an advocacy association for aging Canadians, announced today an exclusive partnership with Opticann by Heritage, a cannabis company that offers innovative medical cannabis products.
In conjunction with this, ZoomerMedia, CARP and Opticann will create tailored education for CARP members through ZoomerMedia’s TV, radio, print and digital channels, according to a press release. The includes VisionTV, The New Classical FM, Zoomer Radio, and Zoomer Magazine.
“Understanding the utility of medical cannabis is increasingly important to older Canadians for the treatment of conditions including chronic pain, anxiety and lack of sleep,” says CARP president and ZoomerMedia founder, Moses Znaimer, in the press release.
“These new products especially play a role in displacing less-desirable drugs that may come with complications and side effects. As this new therapeutic industry blossoms in Canada, misleading information can be very detrimental to patients’ health and well-being, as is self-medication through the recreational system.”
Additionally, it was announced today that in consideration of the partnership, “Opticann-Heritage will pay ZoomerMedia cash and a portion in Heritage equity at $0.10 per share,” the press release says.
“We believe in Opticann’s industry leading medical products and leadership and as such, have taken an equity position in the company,” says Znaimer.
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