One-third of TV viewers engage in online activities related to favourite shows, MTM says

OTTAWA — CBC’s Media Technology Monitor (MTM) today released a new report called “TV Fandom” that looks at TV viewers and their fan activities online. According to the report, just over one-third of TV viewers engage in online activities related to the TV shows they watch. “This could include visiting official and fan-created show websites, or following shows or cast members on social media,” reads an MTM press release. “Younger viewers are more likely to be engaging in these online activities, in particular, following shows and cast on social media.” In addition, “SVOD viewers are more likely to be engaging...