Subscription OTT services push Canadian digital video viewership to 28 million, says report

NEW YORK — The number of digital video viewers in Canada will reach 28 million by next year, a million more than previously forecast, according to a new report from eMarketer’s Insider Intelligence. “Nearly 18 months of restricted public gatherings have led to more time at home and a strong appetite for long-form entertainment. Increasingly, that demand is being met by video delivered via the internet and apps,” writes Paul Briggs, the report’s author, in an article published on eMarketer’s website earlier this week. While YouTube tops the list for viewership in Canada, subscription OTT services, led by Netflix, account...