WITH THE LAUNCH of its Canadian Media Manifesto, the Canadian Media Directors’ Council is calling on industry leaders to commit to supporting local media.
A video for the campaign was posted to the CMDC’s YouTube channel last Friday and appears on a dedicated page on the organization’s website.
“The media landscape is more fragmented than ever, and that’s pulling money out of our communities and away from local media, but it’s so much more than that,” a narrator says in the video.
With the loss of local media, Canadians are now “relying on industry leaders to come together and provide a platform and voice for community news sources,” the narrator says. “As members of the CMDC, we represent 96% of Canada’s total advertising investment. This means we have a critical role to play in helping Canadian media thrive.”
On its website, the CMDC invites people to sign a pledge to support Canadian media as a starting point for tackling the issue.
For more and to sign the pledge, please click here.
