TORONTO – Roku announced yesterday it has introduced the OneView advertising platform to its Canadian television advertising offering. OneView gives advertisers “a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns,” a press release says. The platform, “which was built for TV streaming, integrates the reach, inventory, and capabilities of Roku advertising with the identity and attribution tools of Roku’s demand-side platform.” Some of the benefits OneView offers includes access to more accurate audience data, further campaign reach, proprietary audiences and instant over-the-top forecasting. “The reality is the...
