60% have OTT and pay-TV because content is still king, new research says

By Amanda Oye TORONTO - OTT services are becoming more popular than traditional television subscriptions in Canada, according to the results of a study conducted by Charlton Insights, presented last week at CTAM’s research webinar, Content Consumption in a COVID-19 World – One Year Later. The research presented provides an analysis of online surveys with Canadians aged 18 and older from May 20-June 2, 2021. The surveys showed, “for the first time since our tracking began in June 2013, we have more Canadians saying that they subscribe to one of our OTT services that we tested… than a traditional TV...