VANCOUVER — Media and technology company BBTV Holdings announced today its recently launched NFT division has made an investment in Nifty’s Inc., “the first social NFT (non-fungible token) platform dedicated to bringing digital collectibles to mainstream audiences,” says a BBTV press release.
Along with a US$250,000 minority investment, BBTV is establishing a strategic partnership with Nifty’s “as part of its growth strategy and its commitment to make NFTs available to the creator economy worldwide,” reads the release.
“This investment and strategic alliance is another step forward for our NFT division as it provides BBTV and its creators with the opportunity for new revenue streams while empowering those creators to engage with their fan base in a more authentic way as the fans get to own a piece of the creators’ IP,” said Shahrzad Rafati, BBTV chairperson and CEO, in the release.
“We already sit on a massive library of IP from some of the most engaging content creators in the world, we can now start to activate it through NFTs to further grow our higher margin Plus solutions,” she added. (Earlier this year, we told you about BBTV’s strong growth in 2020.)
Nifty’s officially launched its Niftys.com platform today, along with announcing a partnership with Warner Bros. that introduces a collection of limited-edition NFTs featuring characters from the upcoming live-action/animated film Space Jam: A New Legacy starring basketball superstar LeBron James.
In addition to BBTV Holdings, Nifty’s investors include Samsung Next, AT&T Capital, Coinbase Ventures, Forerunner Ventures, Dapper Labs, Polychain Capital, Ethereal Ventures and Liberty City Ventures.
BBTV says it plans to work with several NFT platforms to offer revenue stream opportunities for its content creators.
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