
TORONTO – Stamina Group Inc. and BAI Communications today announced they are partnering to bring syndicated content from publications including View the Vibe and WanderEater magazine to BAI’s public Wi-Fi network, TCONNECT, which is available in all Toronto Transit Commission subway stations.
“Incorporating the Stamina Group’s content into the Wi-Fi login experience delivers the added value commuters expect and encourages them to dwell and interact with targeted brand messaging,” reads a press release.
Commuters will have access to a variety of content including lifestyle news, entertainment and sports.
“Stamina Group’s content is engaging, relevant and provides insightful articles that are curated for the broad TTC subway ridership demographic,” said Neg Kiaee, Senior Marketing Communications Manager at BAI.
“Their content is a great choice for keeping TTC riders entertained on their commutes.”
Access to syndicated content on TCONNECT is limited to Freedom Mobile users, who are the only ones with access to the network.
For more information, click here.
Photo provided by Stamina Group Inc.