TORONTO — In recognition of Senior’s Month in Ontario, multicultural broadcaster TLN Media Group today announced it is launching its annual multilingual elder abuse prevention campaign which will run from June 1 to 30 across the network’s TV channels and digital platforms.
The focus of TLN’s public service announcement (PSA) campaign this year is on raising awareness and helping with the prevention of financial abuse towards senior citizens during the Covid-19 pandemic, says the company’s press release.
TLN Media Group has produced 30-second PSA messages in English, Spanish and Italian, and the national campaign will be broadcast on TLN Television, Univision Canada and Mediaset Italia TV with corresponding online content on the channels’ respective digital platforms.
“Financial abuse is the most common form of elder abuse in Canada, where one in five seniors experience being taken advantage of in theft, fraud, and many other forms of financial abuse. Abusers can be people who are close to their victims such as a family member, or they may be professional criminals who target the elderly via phone or internet. Whether misusing or stealing a senior’s assets or forcing them to sign legal documents they do not understand, it is important to recognize that the abuse is not acceptable,” says TLN’s press release.
“As a multicultural media leader in our Canadian ethnic communities for nearly four decades, TLN Media Group understands it is especially important to address these more vulnerable groups on these important issues in their first language of choice,” adds the release.
For more, and to watch the PSA in English, please click here.
