25 Bell stations hop over to new brand Bounce Radio

TORONTO — Bell Media announced today the rebranding of 25 local stations as part of the launch of a new national brand, Bounce Radio. The brand’s programming format will see the stations delivering hits from the ’80s, ’90s and ’00s, which is similar to the previous format for many of the stations. Bell Media says all Bounce Radio stations will continue to be anchored by homegrown morning shows with hosts familiar to local listeners. A Bell Media spokesperson confirmed to Cartt.ca there are no layoffs as a result of the stations’ format change to Bounce Radio. The new iHeartRadio Canada...