TORONTO — Canadian Broadcast Sales (CBS) today announced the launch of AudioVelocity, a new digital audio platform it says is designed to deliver advanced advertising solutions and real-time measurement to radio and podcast advertisers.
Providing enhanced targeting capabilities, the AudioVelocity platform allows advertisers to deliver messages through streamed and on-demand content via connected devices across CBS’s portfolio of leading Canadian broadcasters and podcasters, including confirmed partners Rogers Sports and Media, Corus Entertainment, Pattison Media, Cogeco Media, CBC, Vista Radio, Radioplayer Canada, Golden West Broadcasting, Blackburn Radio, and MBS Radio.
“Radio already delivers massive reach, excellent cost efficiency, and demonstrated impact for advertisers,” reads CBS’s press release. “AudioVelocity additionally offers a dynamic new way to easily target the consumer on local, regional or national levels, with real-time reporting, audience segmenting abilities, scalability, and hyper-targeting based on behavioral metrics.” “AudioVelocity powerfully complements the existing strengths of over-the-air radio and we are excited to bring it to market,” added Gerry MacKrell, president of Canadian Broadcast Sales, in the release. “The clear convergence of consumer migration to connected listening, advertiser need for stronger accountability and attribution, coupled with overwhelming broadcaster support suggests a terrific future for AudioVelocity and the audio environment as a whole.” www.radiocbs.com
