OTT

Telefilm launches new Cancon discoverability tool

TORONTO and MONTREAL — Telefilm Canada announced today the launch of a new website, in partnership with Seattle-based Telescope, to promote the discoverability of Canadian film and TV content to audiences across the United States. Through the website — www.canadanow.us — audiences can easily find where to watch their favourite Canadian films and some TV series as well as explore new content. The site also connects users to virtual cinema and in-theatre experiences. At the core of the new initiative is the Canada Now microsite, developed in collaboration with Telescope, which features almost 5,000 available Canadian productions across more than...