Vancouver's ImagineAR to deliver augmented reality to livestream events

VANCOUVER and NEW YORK — Canadian augmented reality platform ImagineAR, formerly known as Imagination Park Technologies, announced today it has been selected by First Tube Media, a New York-based branded live content marketing platform, to bring augmented reality (AR) to its exclusive livestream programs. The collaboration will see the new AR capabilities premiere at Grubhub’s next episode of its virtual concert series, Sound Bites, which will feature performances by Megan Thee Stallion, King Princess and Noah Cyrus on March 26 to celebrate Women’s History Month. Through second screen immersion, First Tube Media will help brands increase audience engagement by providing...