VANCOUVER — Telus announced today it is refreshing its brand promise, building on “the future is friendly” brand it has used for the last two decades. The company’s new branding — “Let’s make the future friendly” — is an invitation (still using its well-known critters) to all Canadians to help create a friendlier future with Telus, the company says in its press release. “For 20 years, we have been guided by our brand promise, the future is friendly, as we leverage the power of technology to create positive experiences and meaningful social outcomes for our customers, team members and communities...
