VANCOUVER — Shaw Communications and the British Columbia Hockey League (BCHL) announced today they are joining forces to launch a new fundraising initiative to support 17 charitable organizations across British Columbia that are facing challenges caused by the Covid-19 pandemic.
The initiative, “Brighter Communities powered by Shaw”, is a text-to-donate program which will support local children and youth-focused charities chosen by each of the 17 Canadian BCHL teams in their communities, says the press release.
From now until May 31, 2021, BCHL fans (no matter their wireless carrier) are encouraged to donate $10 to a local charity by texting 41010 with a specific code for the charity. Shaw will match every donation, up to a total of $3,000 per charity.
A list of the 17 Canadian BCHL teams, their chosen charities and the respective codes can be found at bchl.ca/shaw.
“The BCHL season is typically a time to celebrate community and embrace team spirit, and while the season has been delayed this year, we wanted to ensure fans, players and community members can still rally together for a common cause,” said Chethan Lakshman, vice-president of external affairs at Shaw Communications, in the press release. “By implementing a simple text-to-donate initiative, we are proud to work with the league, local teams, and their fans to support the organizations that are helping kids and families make our communities brighter.”
“The non-profit sector has faced immense challenges over this past year. More Canadians are using their services, while resources that organizations need to continue their essential work in the community are more strained than ever,” said Dave Cannon, executive director of business development at BCHL. “With our partners at Shaw, we wanted to do our part to bring the community together to support these organizations. The Brighter Communities powered by Shaw initiative is a quick and easy way for British Columbians to support and help build better communities for children and youth to live, learn, and play.”
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