TORONTO — Corus Entertainment announced today its creator media studio, Kin Community Canada, has added 14 new content creators to its roster and is expanding in new marketing categories such as home and DIY, and entrepreneurship.
With more than 10 years of expertise, Kin works with new creators to help them grow their brand and presence in the industry, and then leverages the influence of its creators to engage audiences across Canada with custom content that spans a variety of topics, including fashion, health and wellness, travel, entrepreneurship and food, says Corus’ press release.
“Kin has delivered incredible growth and increased demand this past year, both due to the ability of our creators to continue shooting in their home studios during the pandemic, but primarily due to the measurable impact and results our creators are providing for advertisers,” said Dervla Kelly, senior vice-president of marketing and so.da, Corus’ social digital agency, in the press release. “Creators are now a proven media channel and a standard part of most campaign briefs. Our expanded roster of up and coming and industry-leading content creators enables us to work with brands to tell diverse stories while connecting with more audiences in relatable and authentic ways.”
New content creator additions to Kin include the following:
Music and entertainment
- Deborah Cox @DeborahCoxVEVO
Entrepreneurship
- Lyn Allure @lyn.allure
Home and DIY
- Letitia Kiu @LetitiaKiu
- Dalia @DIYDalia
- Danie Berger @diydanie
- Jaclyn Harper @jaclynhdesigns
Fashion and beauty
- Steven Brando @mr.stevenbranco
- Andy Dang @certified
- Justin Hartman @Jhartmanmedia
Food
- Emma Choo @VancouverFoodie
- Weekend At The Cottage @weekendatthecottage
- Lisa Kitahara @okonomikitchen
Parenting
- Andrew Taylor @justdadbloggin
- Natalie Preddie @_nattyp
For more, please click here.
Pictured left to right: Kin creators Letitia Kiu, Danie Berger, Andy Dang and Lyn Allure. Photos supplied by Corus Entertainment.
