TORONTO – Twitter Canada and Corus Entertainment’s social digital agency so.da announced today the launch of a new social shopping experience featuring so.da clients.
“The partnership delivers an entirely new way for users to discover and shop for products on Twitter with virtual pop-ups designed to help people discover brands, learn more about their products, and then drive traffic directly to the brand’s site,” explains the press release unveiling Twitter Shops Fueled by so.da.
“Social shopping has accelerated exponentially during the past year, and these evolved consumer behaviours are here to stay even when the economy opens up more broadly,” said Dervla Kelly, Corus Entertainment’s senior vice-president of marketing and so.da. “This new offering leverages the best of content and storytelling, alongside targeted media, to help consumers discover, engage, and shop seamlessly right within the platform.”
The partnership will stage virtual pop up stores on the Twitter platform, integrating brands directly with so.da-produced content that allows users to “watch and shop” all in the same window. “Designed to maximize brand attribution, the custom pop-up shops allow brands to integrate into the platform with logo placement, brand mention, and custom brand tweets throughout the campaign.”
Twitter Shops Fueled by so.da is the latest in a series of partnerships between the social platform and the social digital agency.
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