CTV helps promote Cashmere breast cancer awareness campaign

TORONTO — Bell Media’s CTV announced today a new multiplatform brand partnership with Kruger Products to promote the bathroom tissue manufacturer’s 2020 Cashmere Collection initiative in support of Breast Cancer Awareness Month. Heralding the annual return of limited-edition Cashmere packages in support of breast cancer efforts, the 2020 Cashmere Collection is a fashion design showcase which spotlights top Canadian design talent who create couture gowns using Cashmere bathroom tissue. To help support the Canadian Cancer Society’s (CCS) breast cancer fundraising in October, 25 cents from the sale of every package of limited-edition Cashmere goes directly to the CCS’s breast cancer...