TORONTO — TVA Group’s Incendo announced Tuesday it will oversee program sales of Fox Entertainment’s unscripted content in Canada as part of a content distribution partnership between the two companies.
Under the agreement, Fox brands and franchises to be represented by Incendo include The Masked Singer, Gordon Ramsay’s 24 Hours to Hell and Back, Ultimate Tag and the upcoming series I Can See Your Voice.
Also as part of the deal, Incendo will manage the Canadian format business for Fox-controlled unscripted series and is currently in discussion with domestic broadcasters and production companies on the slate of available formats, says the Incendo press release.
“We are delighted to continue our decades-long relationship with Fox Entertainment. Their content brands have received incredible reception and are exceedingly valued by our broadcast community and Canadian audiences, making them a welcomed cornerstone to our distribution business,” said Brook Peters, senior vice-president and managing director at Incendo, in the release.
The fourth season of The Masked Singer premieres tonight at 8 p.m. on CTV. The new series I Can See Your Voice premieres tonight on Global at 9 p.m.
The Masked Singer and I Can See Your Voice are produced by Fox Entertainment’s in-house unscripted studio, Fox Alternative Entertainment. Ultimate Tag is produced by Znak & Co., while Gordon Ramsay’s 24 Hours to Hell and Back is produced by Studio Ramsay.
