TORONTO — TSN and food brand Pinty’s today announced a new multi-year agreement that makes the food company the new presenting sponsor of TSN’s Overdrive sports talk TV show.
As part of the partnership, Pinty’s will be integrated into the television broadcast of Overdrive Presented by Pinty’s, airing weekdays from 4 pm. to 6 p.m. ET on TSN4 and 6 p.m. to 7 p.m. ET on TSN2. Integrations will include in-broadcast partnership designation, on-set branding and on-screen broadcast promos.
The afternoon sports talk show is hosted by Bryan Hayes, Jamie “Noodles” McLennan and Jeff “O-Dog” O’Neill. “Hayes, Noodles, and O-Dog are authentic in their approach, relevant to our target audience and something that our mutual fans make time for,” said Anthony Spiteri, vice-president of marketing and innovation at Pinty’s, in the Bell Media press release. “There is a genuine fit of the Overdrive and Pinty’s cultures and interesting opportunities to bring even more folks into our audiences.”
“It’s a natural fit for us to partner with a sports-focused food brand in Pinty’s, and they make for a perfect pairing alongside the always lively and entertaining Overdrive,” said Justin Stockman, vice-president of brand partnerships and client strategy at Bell Media.
Overdrive also airs on TSN Radio 1050 weekdays from 4 p.m. to 7 p.m. ET, and the show is available for live streaming at TSN.ca, iHeartRAdio.ca and on the iHeartRadio app.
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