WildBrain Spark tapped to manage Power Players’ YouTube channel
LONDON, U.K. — WildBrain Spark, the kids and family AVOD network and studio owned by Toronto’s WildBrain, announced Friday it has been appointed by ZAG and ON kids and family (Mediawan Group) to manage the superhero television series Power Players on YouTube. Under the full-service agreement, WildBrain Spark will handle YouTube distribution of Power Players episode clips and webisodes, as well as execute a paid-media campaign for English-speaking audiences globally across the official Power Players YouTube channel. The digital activity on YouTube supports the series’ broadcast presence on Cartoon Network and Netflix, as well as the toy line from ZAG’s...
