CBC now offering branded content to clients through Tandem (updated with CMG's concerns)

TORONTO – CBC and Radio-Canada Media Solutions today announced the launch of a branded content division. Called Tandem, the CBC says it can now enhance its offer to advertisers and media agencies in Canada with the dedicated service for the creation of unique and distinctive branded content. “The launch of Tandem is in response to what our advertising partners have been asking us for: the opportunity to work with our country's most trusted media brand to create content experiences that resonate with Canadians on a deeper level," said Barbara Williams, executive vice-president, in the press release. “Tandem will help Canada’s...