Groupe Média TFO moves to omnichannel model, refreshes brands
TORONTO — With the help of Toronto agency Juniper Park/TBWA, Ontario’s French-language public broadcaster Groupe Média TFO has renewed its branding, while also transitioning to become an omnichannel media company, it was announced Tuesday. The changes at TFO come as digital education becomes a reality for the thousands of students in the province returning to school in the next couple of weeks amid the ongoing Covid-19 pandemic. “At Groupe Média TFO, this passion for the company’s mission and mandate encourages us every day to adapt to digital changes and to continually seek new, innovative ways of aligning our content’s public...
