TVA extends Zeste cooking brand across Quebecor platforms

MONTREAL — Quebecor’s TVA Group today announced its Zeste cooking brand is celebrating its 10th anniversary with a major rollout across Quebecor’s media ecosystem. The brand already has a television presence on the Zeste channel and in the Zeste Cuisine column on TVA’s Salut Bonjour show. In addition, the brand is featured in Quebecor’s Journal de Montréal and the Journal de Québec with the Zeste section every Saturday, and on the web at Zeste.ca and on social media. Soon, the Zeste brand will be on newsstands as well with a special issue of TVA Group’s Coup de pouce magazine, and...