TORONTO — CTV’s morning lifestyle show, The Marilyn Denis Show, has signed a new brand agreement with Ikea to promote the Swedish retailer’s upcoming 2021 catalogue, Bell Media announced today.
Running until August 23, the campaign features a 30-second, co-branded commercial airing on CTV and CTV2, as well as CTV Life, CTV Comedy, CTV Drama, E!, Much, MTV, Discovery, Animal Planet and Discovery Science.
The partnership also includes three show integrations featuring host Marilyn Denis and design experts Tommy Smythe and Kasia Waloszczyk, as well as accompanying The Marilyn Denis Show Pinterest theme boards based on Ikea’s “how to” categories.
The in-show, co-branded ad spot features Denis and Smythe reminding viewers it’s time to check out the 2021 Ikea Catalogue. To view the spot, please click here.
The show’s partnership with Ikea will also be integrated in the new podcast Marilyn Denis Does a Podcast through live reads.
The Marilyn Denis Show airs weekdays at 10 a.m. ET on CTV and on demand at Marilyn.ca and the CTV App.
