Habs pulling big ratings for TVA Sports

MONTREAL – The mid-summer NHL playoffs are paying off so far for Quebecor Media’s TVA Sports. The first three games of the Montreal Canadiens-Pittsburgh Penguins series, (August 1, 3 and 5) drew 37.6% market share among adults aged 25 to 54 and a peak audience of 1,238,000 viewers in game three, according to Numeris numbers, in a release from the broadcaster. Game four is Friday at 4 p.m. and the Habs have a 2-1 best-of-five series lead. “Against all expectations, summer means hockey in Quebec this year and we are seeing excellent results for our sports channel,” said Patrick Jutras,...