TORONTO — NLogic, provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, announced today it’s partnering with TVbeat to bring holistic TV ad inventory management to Canadian TV operators and broadcasters.
London, U.K.-based TVbeat provides TV ad inventory and yield optimization software-as-a-service (SaaS) framework which can be integrated across an existing TV media technology stack. This new partnership will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV ad inventory across multiple platforms and data sources, says the news release. The software will help bring broadcasters’ varied internal systems, which separately book inventory on conventional TV, specialty services and digital, together. Its overall aim is to be able to book ad spots more efficiently.
It will also help maximize the yield potential of addressable, digital and traditional linear inventory through holistic TV ad forecasting, planning, booking, in-campaign optimization and reporting through a single-view, self-serve web dashboard or APIs, says the release.
“We are very excited to be able to bring TVbeat’s unique approach to the Canadian market,” said David Phillips, president and COO of NLogic, in the release. “Their technology has been proven in the international market to help TV operators and broadcasters optimize their TV inventories and generate more revenue as a result. As a company, NLogic is focused on helping our clients grow their business, and we believe this exciting partnership will help them do just that.”
