Canadian Independents go virtual with upbeat upfront amid pandemic

By Etan Vlessing CANADA'S INDIENET GROUP of independent TV stations on Thursday skipped their traditional public presentation to national ad buyers in Toronto, and went virtual with a streaming pitch. Besides touting a fall 2020 programming slate packed with the usual mix of local news coverage, sim-sub U.S. shows, classic shows, game shows and movies, the independent option to Canada's bigger broadcast groups talked up helping brand marketers make quick changes and decisions around their media buying plans this year as Covid-19 crisis has put the country's media and advertising businesses on hold. "I'm sure you will all join me...