Transparency coming to the costs of advertising in Canada
SMI launches in Canada today By Greg O’Brien MOST PEOPLE BUYING or selling advertising will likely tell you a rate card is merely the beginning of a conversation – and what clients actually pay is sometimes far different than the published price. What ad buyers, and to a lesser extent, broadcasters, publishers and others, have long craved is a reliable way to figure out what ads truly cost in the market and beginning this month, they’ll be able to know that with Standard Media Index coming to Canada. Since its launch 10 years ago in Australia, SMI has become a...
