TORONTO — Marketing and research association thinktv announced Tuesday its next webinar on June 9 will feature Richard Shotton, a behavioural science consultant and author of the book The Choice Factory.
“Behavioural science is an invaluable tool in developing effective advertising because it provides a reliable framework for how consumers behave — not how we think they behave, or how they claim they behave, but evidence-based findings about human behaviour,” reads the webinar description.
In this presentation, Shotton will deliver five key learnings for marketers, including:
- How a life change — including the current global health crisis — puts buying behaviour in flux, presenting an opportunity for marketers;
- Why social proof — the finding that consumers tend to copy others — becomes more pronounced during a crisis;
- How to attract attention and the need to be distinctive;
- Tactics for reducing price sensitivity; and
- Why, if you want to change behaviour, making it easy is as important as changing motivation levels.
The webinar, “The Choice Factory: Behavioural Science & Effective Advertising”, will take place June 9 at 1 p.m. ET. To register please click here.
