Research says wireless store traffic was declining before the pandemic

TORONTO – While wireless carriers across Canada are beginning to reopen some of their retail stores, a new report from J.D. Power says there was an emerging traffic decline even before the Covid-19 crisis. (Ed note: This makes sense as the carriers, also prior to the pandemic, were working hard to shift sales to their online channels.) Canada’s wireless carriers rely on that channel for much of their sales volume but customer traffic for in-store purchases had declined to 51% from 56% in 2019. This casts a shadow over future in-store purchases in the Covid-19 era, says the research company’s...