OAKVILLE, Ont. – Hoping it can help bring smiles to the faces of Canadians during the Covid-19 crisis, the Weather Network to announced the launch of “A Brighter Day,” a content hub dedicated to positive news.
“Now more than ever, it’s important to seek out stories that give us hope,” said Sam Sebastian, president and CEO of the Weather Network and its parent company, Pelmorex. “Watching Canadians come together throughout this crisis has been truly inspiring. We created ‘A Brighter Day’ to highlight the uplifting stories coming out of our communities and remind everyone that, together, we’ll weather this storm.”
“A Brighter Day” will be available to Canadians on The Weather Network website at theweathernetwork.ca/brighterday, as well as on dedicated social media channels on Instagram, @ToABrighterDay, and Twitter, @Brighter_Day. The Weather Network’s morning and evening TV programs will also feature highlights and viewers are encouraged to submit their stories using the Brighter Day handles.
“Although it’s impossible to predict what comes next with Covid-19, our expertise as a weather content company tells us that after every storm come clear skies,” added Sebastian. “We hope this initiative provides a breath of fresh air to anyone who has been feeling a little overwhelmed, and we are looking forward to hearing from Canadians across the country and sharing their good news stories.”
The positive news platform also supports its parent company’s corporate mental health mandate, PelmorexCares – a corporate and employee donation program supporting mental health initiatives
