LONDON – In what it says is an industry-leading move among internet service providers in Canada, London-based ISP Start.ca announced today it is “eliminating the need to punch a clock” as it moves all staff into permanent salaried positions.
The company says this is one move which is part of a strategy built around the concept that “offering career positions, which include better compensation opportunities, role accountability, and growth progression, will lead to happier staff and ultimately a better experience for customers,” reads its announcement.
The company, which is a third-party internet access provider, has 170 employees.
“These are the employees that are helping you get your internet and TV services setup and taking your calls when you need assistance,” said Peter Rocca, CEO. “Doing what they do takes a lot of technical expertise on top of the social and personal skills required for public-facing work. This team brings an incredible amount of value not just to the company, but also to the community, and we believe that this is absolutely the right thing to do.”
The company also announced a new customer experience team has been formed which will consist of more specialized roles that cater to individual strengths. “This will help reduce call resolution times by routing calls to employees who are experts at handling specific issues. In addition to the change in pay, there will also be consistent vacation and time-off policies that will apply to all employees. Start.ca expects these advantages will help attract and retain the top talent in the field,” said the company.
