TORONTO — Tuesday is International Nurses Day and in recognition of Canada’s frontline healthcare workers, Rogers Sports and Media is launching what it’s calling the Hearts and Smiles national campaign to benefit The Frontline Fund through the online sale of Hearts and Smiles T-shirts and masks.
“The bravery, resilience and dedication exhibited by nurses, doctors, hospital administrators, paramedics, PSWs, and the entire frontline healthcare community has been nothing short of heroic,” said Jordan Banks, president of Rogers Sports and Media, in the news release. “It’s both an honour and a privilege to use our sports and media megaphone to raise awareness and funds in support of our Canadian healthcare warriors as they continue the fight to flatten the curve.”
Rogers’ one-day media blitz is happening today across all of Rogers Sports and Media’s assets, including 56 radio stations, 29 community channels, 23 TV stations and hundreds of digital channels, with on-air personalities talking about the campaign and posting to their social media accounts.
“The impact Covid-19 is having on our healthcare workers is unprecedented,” said Caroline Riseboro, president and CEO of Trillium Health Partners Foundation, a member of the steering committee for The Frontline Fund. “They are putting themselves at risk and sacrificing their physical and mental health, precious time with loved ones, and much more to keep us safe. We know the government is doing all it can to support, but they can’t do it alone.”
Canadians can purchase the limited-edition Hearts and Smiles t-shirts and masks online at heartsandsmiles.ca (hosted by TSC, Today’s Shopping Choice), with proceeds going to The Frontline Fund, in support of more than 150 hospital foundations in Canada. The national charity provides healthcare workers with personal protective equipment and supplies and supports national clinical drug trials and vaccine development.
Available in black and white, Hearts and Smiles t-shirts sell for $30 each, a t-shirt and mask combo sells for $40, and a 10-pack of masks is available for $90 (all prices include shipping). T-shirts and masks will continue to be available for purchase beyond today, while supplies last.
