MONTREAL — Quebecor announced Monday the launch of its new QUB musique streaming service, which it says is the first streaming platform designed and produced in Quebec featuring home-grown artists.
Accessible via a mobile app and on the web, QUB musique offers an international catalogue of 50 million songs available on demand, as well as hundreds of playlists created by local Quebec curators. To promote the launch of the service, QUB musique is being offered for free until July 31.
“Faced with large international streaming platforms, Quebecor wanted to offer Quebecers a local product which offers an unparalleled showcase for local talent and does its part to improve artist and music rights holders’ remuneration,” said Pierre Karl Péladeau, Quebecor president and CEO, in the news release. “In this time of crisis, supporting our local artists is more important than ever, and what better way is there to do that than listening to local music? This is why we decided to move up the launch of QUB musique.”
Mathieu Turbide, Quebecor vice-president of digital content, added: “Over the past few months, the QUB musique team met with the associations, distributors, record labels, artists and music fans to develop a custom platform for citizens of the province. Even if it’s a beta launch, we are very proud of the platform being presented today. Users’ comments will help us enhance the customer experience.”
After the free launch offer period is over, beginning August 1, Quebecor’s Videotron will offer the QUB musique service for $4.99 a month to its mobile phone customers. Otherwise, QUB musique will be available for $11.99 a month.
For more information about QUB musique and the free launch offer, please click here.
