OTTAWA — The Media Technology Monitor’s latest report, Pass the Remote: Co-Viewing TV Content, finds two-fifths of online Canadians report co-viewing TV content, with younger Canadians (50 years or younger) and families with young children most likely to be co-viewers.
Co-viewing is more common among those who subscribe to at least one over-the-top TV subscription, according to the report. Canadians who exclusively watch TV via a traditional method, such as a subscription or antenna, are far less likely to say they have a show that they co-view with someone else, says the research.
Drama and comedy are the two most popular genres that Canadians co-view, according to the report. However, looking at differences in language groups, Francophones are more likely to cite comedy, action, crime and documentary content as genres they co-view, while Anglophones are more likely to pick drama to co-view with someone else.
For more information about the report (subscription required), please click here.
