TORONTO – Corus Entertainment specialty service Slice and Pinterest is bringing audiences tips on inclusive fashion and beauty in the new so.da original mid-form series Made You Look, beginning today. So.da is Corus’ social digital agency.
In each episode, Slice style and beauty expert Tracey Moore (pictured) “will deliver real talk for real women as she explores the latest trends, tests the newest products and offers tips and tricks for feeling your best.” New episodes will be released on the third Wednesday of every month on Slice.ca along with associated episode Pins on the Pinterest Canada profile. Pinterest is a visual discovery app that users tap into to find ideas for their life including home decor, dinner recipes, beauty and style inspiration.
Moore will help audiences with revamping their wardrobes, exploring new styles, bettering their skincare routines, testing out makeup trends, and more. The first two episodes include:
- Episode 1: Building a Spring capsule wardrobe with 15 classic items
- Episode 2: (May 20): Using styling tips and tricks to look luxe on a budget
“Combining Slice’s reputation as a trusted source for premium lifestyle content with Pinterest Canada’s influence and reach to millions of women, this series will deliver inclusive fashion and beauty content to a wide audience of Canadians on multiple interactive platforms,” said Dervla Kelly, senior vice president of marketing and so.da. The first two prior series like this produced by so.da (Go Here Meet Her on Slice and The Substitute Baker on Food Network Canada) gained 24 million impressions, says the press release.
Around the world, more than 335 million people use Pinterest each month. In Canada, people save more than 5 million ideas (Pins) each day on Pinterest and according to comScore, there are more than 14 million monthly unique visitors.
