TORONTO — Thinktv, Canada’s TV marketing and research association, will host a special webinar on advertising during a recession to help companies and brands figure out how to respond to the economic turmoil resulting from the ongoing Covid-19 crisis.
Drawing on lessons learned from the last major global recession in 2008, U.K. marketing consultant Peter Field will present “Advertising in a Downturn Revisited” on April 21 from 1 p.m. to 2 p.m. ET. In the webinar, Field will break down his latest research, commissioned and introduced by The B2BInstitute at LinkedIn, into what lessons from previous recessions still resonate today and will explore how brands should act during the coronavirus crisis.
The presentation will be followed by a short Q&A. To register for the webinar, please click here.
For more information about Field’s 2008 paper Advertising in a Downturn, please click here.
