OAKVILLE, ON — The Weather Network’s owner, Pelmorex, announced Tuesday it has made a majority investment in Weather Source, a US-based provider of weather data products. In addition to the Weather Network, Pelmorex’s global portfolio of weather brands already included MétéoMédia, ElTiempo.es, OTempo.pt and Clima.
“Since 1989, Pelmorex has constantly been looking forward, innovating and taking the business to new levels. We have evolved from being a weather B2C player, to breaking new ground by offering specialized Data Solutions to businesses,” said Pierre L. Morrissette, founder and executive chairman of Pelmorex, in the news release.
In 2017, Pelmorex entered the big data, analytics and insights market with the creation of its data solutions business. Partnering with Weather Source allows Pelmorex to expand its Weather Insights Platform for enterprise clients by integrating Weather Source’s proprietary OnPoint weather and climatology data. Weather Source’s products are designed to empower customers to reduce waste, increase ROI, fine-tune logistics, optimize marketing strategies and improve resource planning, Pelmorex said in the release.
“Pelmorex is on a mission to harness the value of weather to make businesses and consumers smarter and safer,” said Sam Sebastian, president and CEO of Pelmorex, in the release. “This acquisition fits perfectly with that mission as it will allow us to bring the highest quality of product solutions to businesses and consumers across all markets.”
Mark Gibbas, CEO of Weather Source, added: “Since 2015, Weather Source has sought to offer the highest quality weather and climate data for business intelligence and we are very excited for the next chapter as we continue to grow and release powerful and novel solutions in partnership with Pelmorex, a titan in the weather data industry.”
Pelmorex says the integration of Weather Source’s data, technical expertise, product vision and explosive growth in the US market, along with Pelmorex’s leadership positions in Canada and Spain, its expansive user base, trove of rich data and team of data scientists, will enable both companies to provide specialized solutions on a larger scale.
