LONDON — Sports streaming service DAZN is partnering with Snapchat to introduce two new shows featuring highlights and behind-the-scenes content surrounding major boxing events. (UPDATE: Unfortunately, this content not available in Canada.)
DAZN’s new show DAZN Fight Week premiered on Snapchat’s Discover page in the US on Monday, October 28. New episodes will air every day this week leading up to Canelo Alvarez’s November 2 fight — which will see the middleweight king jump two weight classes to challenge Sergey Kovalev for his WBO Light Heavyweight belt. DAZN Fight Week episodes will include Canelo’s career highlights as well as cutdown versions of 40 Days: Canelo vs. Kovalev — the latest installment of DAZN’s behind-the-scenes fight prep docuseries, executive produced by LeBron James, Maverick Carter and Carlos Vela.
In addition, DAZN Fight Night will premiere on November 2, featuring live-updating highlights from the night and a complete recap of fight week. According to a DAZN news release, DAZN Fight Night will mark the first time Snapchat will have in-progress premier boxing highlights on the platform.
“The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience,” said Jamie Horowitz, executive vice-president, content, for DAZN North America, in the news release. “These shows were specifically developed to leverage the Snapchat platform and highlight the sport’s most thrilling moments. Viewers can expect everything from quick-cut highlights on fight night to exclusive access from a fighter’s locker room moments before a bout.”
DAZN Fight Week and DAZN Fight Night will continue in the week leading up to KSI vs. Logan Paul 2 — the professional rematch of the two YouTube personalities on November 9 — with new episodes beginning November 4, which will feature a mix of highlights, behind-the-scenes action and cutdown content of 40 Days: KSI vs. Logan Paul 2. In addition, DAZN’s Our Story coverage will debut Saturday, November 9 on fight night, featuring content submitted by Snapchatters and broadcast-quality match highlights.
To access DAZN content on Snapchat, visit here.
