
TORONTO – We’re still more than a month away from Halloween, but some broadcasters are already geared up for the Christmas season.
This week W Network joined Super Channel in announcing its plans for the run up to the holidays.
Following the announcement of Corus’ partnership with Hallmark Channel in 2018, that programming will lead its holiday push. Hallmark’s annual Countdown to Christmas has been a success for the channel, Stateside.
“Hallmark Channel in the U.S. celebrates 10 remarkable years of Countdown to Christmas, the holiday program event beloved by 85 million Americans annually,” said Michelle Vicary, executive vice-president, programming and publicity, Crown Media Family Networks, in the Corus release. “We are proud to have W Network as our official broadcast partner in Canada.”
While Corus has an exclusive on most Hallmark content now in Canada thanks to that deal, some of it remains with Super Channel and is featured on its Heart & Home channel.
For the full W Network Christmas programming lineup, click here.
W Network is also available on a National Free Preview from October 1 to November 17.