TORONTO – Ethnic Channels Group announced this week it has launched Schlager TV with Telus Optik TV.
The channel focuses entirely on German-language pop and folk music, current artist news, greatest hits programs, as well as special events and concert performances. Schlager, which means ‘hits’, has been one of the most popular forms of German language music for decades and 90% of Schlager TV’s programming is popular folk music from Austria and Germany, says the press release.
“The North American market offers great opportunities for a German-language music channel like Schlager TV. More than three million Canadians and fifty million Americans are originally of German descent. In both countries, these immigrants and their descendants share a cultural background, with folk music playing an important, connective role,” said Schlager TV’s director, Gerard Ardesch, in the release.
“We are very pleased to provide music fans from German speaking countries Schlager TV on Telus Optik TV,” added Slava Levin, CEO of ECG. “It’s a great way for people to connect with their homeland, with music that truly represents the heartbeat from home – which is ECG’s motto.”
Schlager TV is now on free preview on Optik channel 2977.
