Broadband use patterns can predict customers' pending cord cutting

HOBOKEN, N.J. – Broadband usage patterns can be predictors of cord-cutting for TV/broadband carriers, according a new report from analytics company OpenVault.The OpenVault Broadband Industry (OVBI) report highlights how thousands of U.S. subscribers who shifted to broadband-only packages during the first half of 2019 “exhibited steadily increasing broadband consumption in the months preceding the change.”The company’s analysis shows that the difference in usage between cord cutters and average subscribers rose from 14%, six months before the event, to 20% in the month immediately prior, and 30% in the month that the cord was cut. In the following three months, the...