DAZN and adidas launch ad sales partnership

TORONTO – Streamer DAZN this week announced a new deal with adidas Canada to bring the brand’s ‘Hardwired Pack’ advertising content to DAZN’s OTT, social and dot com assets.The partnership is a first for both companies, as it will mark the first brand to run ads on the DAZN platform in Canada and the first time adidas has advertised on an OTT streaming platform in North America.“Our partnership with adidas marks an important moment in the growth of the DAZN platform in North America,” said Joseph Markowski, DAZN EVP, North America, in a press release. “We have invested deeply in...