NEW YORK – Digital subscription video on-demand and live streaming service CBS All Access announced this week it will bring children’s programming to the service in the U.S. including exclusive, original series and more than 1,000 episodes of library programming.
It has teamed up with Toronto’s DHX Media and Boat Rocker Studios to license its first two original children’s series, ordering new seasons of DHX Media’s Cloudy With A Chance Of Meatballs, produced with Sony Pictures Animation, and Boat Rocker’s new Danger Mouse, produced with BBC Children’s Productions.
In addition, CBS All Access will add more than 1,000 episodes of library children’s programming including the classic original Danger Mouse series from Boat Rocker Studios and titles from DHX Media like the classic Inspector Gadget, The Adventures Of Paddington Bear, Madeline and Heathcliff.
This marks CBS All Access’ first venture into children’s content, but it will not be available on the service in Canada as those titles are owned by other outlets here. CBS All Access will begin rolling out its children’s programming later this year.
“Based on the age and demographics of our subscriber base, with an average age of 44, we see a significant opportunity to invest in children’s programming and provide even more value for subscribers with new originals and a world-class library of programming, specifically catered to our subscribers’ children,” said Marc DeBevoise, president and COO, CBS Interactive, in the press release.
