MONTREAL – Music service Stingray today announced that it has reached a new long-term agreement with Rogers Communications which will offer more flexibility and choice for viewers with options to choose services based on music preferences.
As part of the agreement, says the Stingray release, Rogers television customers (cable and IPTV) will have access to Stingray Music audio channels and also enjoy the Stingray Music mobile app and web player for free. Stingray 4K channels will continue to be available including Stingray Festival 4K, and Stingray Now 4K. The deal also provides Rogers with rights to distribute new Stingray products, of which more details will be shared at a later date.
Stingray provides curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, SVOD content, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded 150 million times. The company reaches 400 million subscribers/users in 156 countries.
Update: This was apparently a difficult deal to get done since, according to this letter made public by the CRTC last week, Stingray filed for final offer arbitration with the Commission in May, but the two sides were able to come to an agreement in July prior to the FOA process becoming necessary.
