TORONTO – Corus Entertainment’s kids content maker and distributor, Nelvana, has launched a Mandarin YouTube channel called Red Bear Animation.
It featured several of the company’s award-winning shows and builds on Nelvana’s strategy to strengthen its online fan base internationally. The company has already earned two “Gold Play Buttons” from YouTube, in recognition of its Treehouse Direct Español and Treehouse Direct Brasil channels, which have over one million subscribers each.
“After successfully launching localized channels in Spanish and Portuguese, we noticed a strong trend of engagement with our Mandarin-speaking fans,” said Pam Westman, head, Nelvana Enterprises, in the press release. “We are confident the launch of our Red Bear Animation channel, featuring premium Nelvana content in Mandarin, will further grow our YouTube community in North America and around the world.”
The new YouTube channel will roll out new Mandarin episodes of Super BOOMi, Mysticons, Backyardigans and My Friend Rabbit several times a week throughout the summer, and will feature additional series such as Franklin, Babar and Ranger Rob later this year.
To watch full Mandarin episodes on Red Bear Animation, click here.
