VANCOUVER – BroadbandTV (BBTV) one of the world’s leaders in creation, distribution, management and monetization of video content, announced a new partnership with Snapchat today.
The deal will see two of BBTV’s content owners, former Harlem Globetrotter Chris Staples and pro wrestler Sheamus, take part in Snapchat’s new Creator Shows program, first-person, personality driven Shows in regularly published and consistent formats, says the press release. Like all Shows on Snapchat, each episode will average three to five minutes in length and each season will consist of eight to ten episodes. Creator Shows begin airing this summer on the Discover page, to the right of the camera, to Snapchatters globally.
“We’re thrilled to announce another strategic partnership that further expands revenue opportunities for BBTV’s content owners, on a major platform such as Snapchat,” said Ben Pickering, BBTV’s VP strategic business development.
This news follows BBTV’s recent announcement that its video content is viewed by more than 575 million unique viewers each month, second only to Google. BBTV is now number one across all media companies in terms of total monthly watch-time, with 46.9 billion minutes across comScore’s top 12 countries report, February 2019. BBTV achieves 38 billion video views on a monthly basis, reads the release.
